Stickers have long been used as a way to help businesses promote and market themselves. While you can stick to the traditional shapes and sizes, you can also customize your stickers. Custom stickers are a great way to help your business or brand stand out from the competition. As long as you use them in the right way, they can help you boost your marketing and even improve profits.
Designing Custom Stickers for Promotion
Before you use your stickers, you need to have the right design. A poorly designed sticker can harm your marketing more than help it. When designing your custom sticker, pay attention to the following factors.
Brand Integrity
Maintaining brand integrity is crucial to help ensure your stickers promote your business. Make sure your sticker uses the same color, fonts, and imagery as other marketing materials. If possible, using your business logo is often the best kind of sticker for promotional needs.
File Formatting
It’s also important to ensure your file follows the right formatting guidelines. Physical printers are often configured differently from what your image editing software may default to. Check to make sure the DPI is at least 300 and the color spectrum is in CMYK. Also, be sure to include a ¼” bleed area around your sticker design to avoid losing any important elements.
How to Use Custom Stickers for Promotion
Using stickers to promote your business is a good idea. But you need to make sure you’re using them in the right ways. Here are five ways you can use your custom stickers to help market your company.
Provide Free Stickers at Events or with Orders
Giving away stickers for free is often one of the easiest ways to help promote your business. While it can seem counterproductive to hand out free objects, promotional items often have greater reach being handed out than being sold. If you sell your stickers, for example, you may only sell five, making a minor profit off each. But if you manage to hand out one hundred stickers, then that’s more people who are seeing your business and brand.
People like to decorate their personal items with stickers. When you give them away, you get the chance to have your logo or information displayed on laptops, notebooks, and bags. Now, whenever someone takes that item with them, they’re providing your free marketing to that area. This can often bring in new business that could give higher profits over selling those same stickers.
Photo by Mario Gogh on Unsplash
Use Stickers in Packaging
Getting custom-made boxes or envelopes can be expensive and risky. But stickers can be a more effective option. If you have a custom sticker with your logo on it, you can use it to quickly brand any mail that you send out. Whether you’re sending new product catalogs or shipping out an order, stickers can help. Not only will it give your recipient an idea of who sent the package, but it also passes through dozens of hands and eyes in the mailing system. Anyone who sees or handles your package may look up your company and provide you with more business.
Create Limited-Edition Stickers
People love things that are exclusive or limited-edition. Even if the only difference between your normal stickers and your limited-edition ones is a glossy cover, you’re likely to sell or give away more copies. Exclusive stickers can help create a sense of urgency, meaning that people are more likely to engage in buying your products or helping you promote your business. By creating several custom sticker designs, you help widen your reach.
Set Up Social Media Challenges
Getting people to take or buy your stickers is usually easier than getting them to actively show them off. However, you can help encourage sticker use via social media. To start, make sure you have an account set up on your chosen platform. Then, create a challenge where users need to show a picture of your sticker in unique locations (or any other requirement you may want) and have them tag you. Not only do you get to see all the cool uses of your stickers, but this helps create buzz for your business that can help improve your marketing efforts.
Organize with Stickers
Although it’s not as wide-reaching as other promotional efforts, you can also use custom stickers to help organize your physical offices or stores. For example, say you run a clothing store. Creating custom stickers that represent the style or color of clothing options you have available can help show shoppers what’s in stock so they don’t need to ask. This can help enhance their shopping experience, encouraging them to return for more or spread the word about your unique in-shop organization methods.
Where to Get High-Quality Custom Stickers
If you’re ready to boost your business using high-quality custom stickers, Guru Printers is here to help. We offer quick and efficient sticker printing for any business and any need. With both low-quantity and bulk orders, we can help you get the right number of stickers whenever you need them. As a centrally located printer shop in downtown Los Angeles, we have a wide range of shipping options, including pick-up services for local businesses. You can start by filling out our online order form today. If you have any questions or need help with your order, call us at (213) 513-6533 or send an email to [email protected] for more information.